about me.png

hey there!

I’m Alexandria Haddad
I’m a social media marketing consultant, brand photographer, & content creator based in New Jersey! I help brands and small businesses succeed on social media by implementing effective strategies and producing engaging content. I’ve found that many businesses struggle with managing their presence on social media (specifically on instagram) so that's where I come in!


my story…

I’ve always had a creative eye since before I could remember. When I was a little girl I used to spend countless hours pouring over my grandmother’s vintage vogue magazines, playing dress up in my mother’s closet, and dreaming of becoming fashion designer. Those moments early on in my life planted a seed of determination to forge a path that would land me my dream career. I thought my career would always be in fashion, but little did I know that path wasn’t as straightforward as I thought it would be. 

I inherited a knack for creating so I picked up painting, sewing, crafting, drawing, photography, and acting (amongst many other things) growing up. You name it I was into it to the point where my family and friends would call me “the creative jack of all trades”! However, my passion for fashion was still very much a part of my young adult life. So I made the easiest decision ever to attended college in New York City and receive my BBA in Fashion Merchandising. 

Fast forward post college, through a string of terrible internships and even more terrible jobs I realized that the fashion industry wasn’t exactly all I had dreamed it up to be. So I decided to create a blog to keep my creative juices flowing while unhappily forging forward in corporate America. Through blogging I discovered my passion for creating again.

I honed my craft in writing, photography, styling, and social media throughout many years of blogging. Unknowingly, this little hobby of mine was leading me to my dream job and sparking a desire to become an entrepreneur. After the birth of my daughter, I was faced with the challenging decision of entering the corporate world again. Instead, I chose to take a leap of faith and leverage my experiences gained over the years to serve other businesses. Although my path wasn’t as straightforward as I thought it would be, life has a funny yet beautiful way of bringing you right where you are destined to be.

Thank you for stopping by!